Welcome to my corner of Hoot, where I share my passion for nutrition and wellness to help you live your healthiest life.

In my professional life, I’m a focused marketing consultant but in my personal life, I’m a As a dedicated advocate for nutrition and believe that food is more than just fuel—it's a foundation for vitality, mental clarity, and long-term health. My journey into nutrition began with a personal transformation, as I detailed in my article "Something Had to Change". After years of navigating my own health challenges, I discovered the power of mindful eating and sustainable lifestyle changes. That pivotal moment ignited my mission to empower others to take control of their well-being through nutrition.

I’ve spent the last three years filtering out the noise and trying to listen the real experts – the ones analyzing the studies and doing two hour interviews with the lead researchers on protein synthesis, creatine and many other topics. Here are some of my favorites:

• Dr. Layne Norton — nutrition, muscle gain, myth-busting. Website: https://biolayne.com, YouTube: https://www.youtube.com/user/BioLayne

• Dr. Peter Attia — longevity, metabolic health, strength as you age.Website & podcast hub: https://peterattiamd.com, YouTube: https://www.youtube.com/@PeterAttiaMD

• Dr. Rhonda Patrick — micronutrients, researcher interviews. Website: https://www.foundmyfitness.com, YouTube: https://www.youtube.com/@foundmyfitness

• Jeff Nippard — evidence-based hypertrophy and strength videos. YouTube: https://www.youtube.com/user/icecream4PRs, Website (programs/podcast links): https://www.jeffnippard.com

• Ben Patrick (“Knees Over Toes”) — joint-friendly lower-body work, injury avoidance. Programs/site: https://atgonlinecoaching.com, YouTube: https://www.youtube.com/c/KneesOverToesGuy

• Bryan Johnson — data-driven longevity experiments (extreme but informative). Blueprint site: https://blueprint.bryanjohnson.co, YouTube: https://www.youtube.com/@bryanjohnson_

• Dr. Andrew Huberman — neuroscience protocols for sleep, focus, stress. Podcast & resources: https://hubermanlab.com, YouTube: https://www.youtube.com/@HubermanLab

• Dr. Mike Israetel — volume landmarks and practical program design. Renaissance Periodization: https://www.renaissanceperiodization.com, YouTube: https://www.youtube.com/c/RenaissancePeriodization

At Hoot, I’m thrilled to share my learnings through articles and practical tips designed to make nutrition approachable and impactful. My philosophy is the philosophy of Hoot – progress is better than perfection. My goal is to influence people to live longer and healthier wherever I can.

Why Nutrition Matters to Me

Nutrition isn’t just about what’s on your plate—it’s about how you feel, move, and thrive. My goal is to be able to keep up with my kiddo even as my body battles with me as an older parent.

What You’ll Find Here

On my Hoot author page, you’ll discover:

• In-Depth Articles: On the science and motivation of health.

• Personal Insights: Stories from my own journey to inspire a path to wellness.

• Insight into Hoot: What makes it unique, why it’s the app I wish I had when I started out in getting my health back.

Let’s Connect

I’m here to help. Explore my content or reach out with your questions - follow me on LinkedIn or Facebook.

Together, let’s make nutrition a cornerstone of your vibrant, healthy life.

Mike Jarvinen is a long-time marketer, co-founder of Hoot Fitness and the father of a sport-loving boy he is determined to keep up with.